Category Archives: Website Design Melbourne

Average Cost of Website Design for A Small Business

Every business, particularly the small ones, aim to carve their niche in the digital landscape. The first step? A solid, engaging website. With this in mind, you may be wondering what the average cost of website design for a small business is. Here at Marcadet, we’ve analysed various factors to give you a comprehensive guide […]

What is website content, and why is it so important?

website content

When you think of a website and its content, you’d automatically assume the words are the content. And that is true, but content is much broader than just words.  Think about influencers and social media icons; they create content, and it’s not just captions; it’s videos and images.  So, what is website content? Content can […]

How to grow your business

Web design melbourne

Marcadet is a design team based in Melbourne that specialises in websites, photography, videos, SEO, logos, promotional artwork, and business development We’re incredibly passionate about helping small to medium-sized businesses reach the next level. In addition, If you own a brick-and-mortar store, you can click here. Seeing stats and conversions that prove your growth is […]

Five things to remember when using photography on your website

photography on your website

In a day and age where technology is making everything quicker and more accessible, it’s no surprise that people’s attention spans are dropping. Having quality photography on your website can grab attention a lot quicker than words can, and that’s why imagery is one of the most critical aspects of your website.  They say a […]

Is it time to build a business website?

web design melbourne

Word of mouth used to be a great way to grow your business. Having your business advertised in the local paper also used to be a great way to get noticed. And they still work, but we’re moving into a digital world, so a business website is crucial. You can do everything online now. Talk […]

Product Photography – what is it and do I need it?

Product Photography

What is product photography? Product photography is exactly what it says it is—photos of your products. (E-commerce photography is another way to describe it too.)  Product photography helps to sell your products online. The photos showcase your products on your website and social media channels. For solely online companies, product photography is a lifeline.  They’re […]

Should you use a professional photographer for your website photos?

Website Photos

The simple answer, yes absolutely, if you have the means to do so. The longer answer, still yes, but here’s why.  A person’s desire to read something is increased by 80% if there is a coloured image. And unless your website is an image only website, you need people to read the content on your […]

Backlinks, what are they and why are they important?

what is backlinking

Backlinks are one way links on a website. Any link on this page to another, is a backlink for the website I’ve linked to.  They’re super important when it comes to SEO. Backlinks formed the foundation of Google’s algorithm back in the day. In fact, despite the abundance of changes since then, Google confirmed they […]

Should I use video on my website?

video on website

Video content is fast becoming the new way to absorb information. YouTube is the second largest search engine after Google (Google also owns YouTube). In 2021, it was estimated there were around 1.86 billions users, that means that about a quarter of the world is using YouTube. Wordstream reported that around 45% of people watch […]

How Does Google Ranking Work?

We talk a lot about SEO, and it’s such a common thing in the marketing and business world to focus on increasing your google ranking, but what is Google ranking and how does it work?  What is Google ranking? Your Google ranking is the position that Google places you in the search results, based on […]

SEO – Content writing

content writing

SEO Overview You probably already know what SEO is and why it’s so important and that’s why you’re here, but for those who may have stumbled across this by accident, SEO is the method used to place your website or content at a higher rank on a Google search.  There are lots of different elements […]

SEO – Keyword research

business development melbourne

SEO (search engine optimisation) is the method used to place your website / content at a higher ranking on google, attracting more organic web traffic to your website from the right people.  One of the pivotal elements of SEO is keyword research.  What are keywords? Keywords or phrases are what google uses to work out […]

Why having a (good) website is important

melbourne web design

Gone are the days where business is done purely by word of mouth. Almost anyone with a business, more than a year old, will have a website. And it’s a key part of expanding your customer base.  The most important thing you will get out of having a good site is increasing your customers. The […]

SEO, what is it and why is it important?


If you don’t already know, SEO stands for Search Engine Optimisation and it’s become such a normal thing nowadays that the term is in the Cambridge dictionary.  So, what is SEO? SEO is the method used to place your website or content at a higher ranking on Google and increase your web traffic with visitors […]


web designer melbourne

We live in a technologically advanced world these days, where every other person is connected to the online world by means of a mini-laptop, smartphone or smart device. Billions of dollars of business is conducted in the online world every day. It does not matter whether you own a small business or a giant corporation; […]


Product Photography Melbourne

Latest statistics reveal that as much as 80% of the advertising campaigns rely on photographs to display products, services, lifestyles and ideas. Although you can use catchy and fancy words or content to market your products or services, but pictures have more power to capture the attention of the target customers and get prompt response. […]

How Important Is A Page 1 Google Ranking?

We have had a lot of questions regarding search engine optimisation recently so we thought we would give you some information to try and clarify a few things. I know SEO is a pretty complicated task to try and get your head around so don’t hesitate to give us a call if you would like a chat and/or […]


Ever since the boom of e-commerce, businesses have realised the true value and importance of an effective web presence. For this purpose an attractive and equally effective website is a must. An appealing website will give a huge boost to your business. If you want to establish an online presence for your organisation then you must create an […]