Whether you’re just starting out and creating your first website, or redesigning a current website, we’ll help you make your vision a reality. Our favourite part of website design is working one-on-one with our clients, either in person, on the phone or through video call. We don’t have a prepackaged service. We prefer not to just get an email of requirements and send back a finished website – we absolutely can – but we love going through the whole process with you. We’ll work with you to understand your company, what you do, how you do it and what you want to achieve from the website.
What’s included | Web Design Melbourne
- Visual design – Making your website look sleek and professional but easy to navigate.
- Structure – What goes where, what’s a logical way for your customers to use your website.
- Content – What do you need to say on each page, what do your customers need to know?
- SEO – We work with you to understand keywords you want to rank for and if they are they the best for your business? There is no point ranking number one for a term that no searches.
- Training – We help you understand and empower you to run your own site, so you can make changes as and when you need to.
- Photography – What images should you use and where? We can help you figure this out and even source images if you don’t have any.
- Videography – Do you need video? Is having a video on your site beneficial? Let’s figure that out and if you don’t have a video, we can help you make one.
We cover all this and more. We work exclusively with you to include all the bits you need to reach the next level of success.
The Importance Of Professional Web Design
Professional web design is crucial for creating a positive user experience and achieving the goals of your website. Here are some key principles and elements we use that contribute to the success of your web design:
Marcadet make sure we understand who your target audience is and design with their needs in mind. We also prioritise usability and make sure the navigation is intuitive.
Marcadet ensure your website looks and functions well on various devices and screen sizes, including desktops, tablets, and smartphones.
We create a logical and easily navigable structure. Your visitors should be able to find the things they’re looking for quickly and effortlessly.
Marcadet always use legible fonts and appropriate font sizes. We make sure the contrast between text and background is easy to read.
Whitespace (Negative Space)
We avoid clutter by using whitespace effectively. It helps to focus attention on important elements and improves readability.
Maintaining a consistent look and feel throughout your site, including colors, fonts, and imagery, strengthens your brand identity.
Fast Loading Time
Marcadet optimise all your images and code to ensure fast loading times. Slow-loading websites can lead to a poor user experience and higher bounce rates (people leaving after only view you home page).
We prioritise content based on its importance. We use visual cues such as size, color, and placement to guide users to the content that is most important.
Given the increasing use of mobile devices, it’s crucial to design websites that are mobile-friendly and provide a seamless experience on smaller screens.
We test your website on different browsers to ensure a consistent experience for users regardless of the browser or device they use.
Marcadet ensure that your website is accessible to people with disabilities. This includes providing alternative text for images, using semantic HTML, and following accessibility standards.
Calls to Action (CTAs)
We clearly define and highlight calls to action. Whether it’s making a purchase, filling out a form, or signing up for a newsletter, CTAs should stand out and be easy to follow.
We break up content into easily scannable sections using headings, subheadings, and bullet points. Most users prefer to quickly scan content before deciding to read it in detail.
Remember that these principles are guidelines, and the effectiveness of your web design can depend on the specific goals and context of your website. Regularly evaluating and updating your design based on user feedback and changing trends is also essential for long-term success.
We Build Your Website With SEO In Mind
Marcadet build your website with SEO (Search Engine Optimisation) in mind, this is crucial for ensuring that your site is easily discoverable by search engines and, consequently, by your target audience. Here are steps and considerations we use to build a website that has a great SEO structure:
Marcadet identify relevant keywords that relate to your business. We work with tools such as Google Keyword Planner or SEMrush to discover keywords with high search volume and low competition.
Domain Name and URL Structure
If you don’t already have a domain name we help you to choose one that reflects your brand or main keywords. Keeping URLs simple, descriptive, and using hyphens to separate words.
We ensure your website is mobile-friendly and responsive. Google prioritises mobile-friendly sites in its search rankings.
Page Speed Optimisation
Marcadet can optimise images, use browser caching, and leverage content delivery networks (CDNs) to improve page loading times. Google considers page speed as a ranking factor.
Content Quality and Relevance
We can help you to create high-quality, relevant, and valuable content. We use your chosen keywords naturally within your content, headings, and meta tags.
Marcadet always write compelling meta titles and descriptions for each page. We include your target keywords and ensure that they accurately represent the content on the page.
Header Tags (H1, H2, H3, etc.)
We understand how to use header tags to structure your content. The H1 tag should contain the main topic or keyword of the page, and subsequent tags should be used hierarchically.
We create an XML sitemap and submit it to search engines (e.g., Google Search Console). This helps search engines index your pages more effectively.
robots.txt file is important to guide search engine crawlers on which pages to crawl and which to ignore. This file can be used to prevent indexing of certain sections of your site, such as admin pages.
Alt Text for Images
We include descriptive alt text for images. This not only helps users with visual impairments but also provides search engines with additional context about the content.
Marcadet implement a logical internal linking structure. Linking relevant pages within your site helps search engines understand the hierarchy and relationships between different pages.
Linking to authoritative and relevant external sources is really important. This adds credibility to your content and can improve your site’s visibility.
SSL Encryption (HTTPS)
Our servers ensure that your site uses HTTPS for a secure connection. Google factors in HTTPS to it’s ranking algorithm, it also instills trust in users.
Social Media Integration
We Integrate social sharing buttons and encourage social media sharing. Social signals may not directly impact SEO, but they can contribute to increased visibility and traffic.
Monitoing and Analysis
We set up tools like Google Analytics and Google Search Console to monitor your site’s performance. Analyzing user behavior, search queries, and other relevant data to make informed decisions for ongoing optimisation.
If your business has a local presence, we can optimise your site for local search by claiming and updating your Google My Business listing and ensuring consistency in your business information across the web.
Remember that SEO is an ongoing process, and staying informed about industry trends and updates to search engine algorithms is crucial. Regularly update and optimise your content based on performance data and changes in search engine guidelines.
The Importance Of Photography For Your Web Site
Photography plays a crucial role in web design and can significantly impact the overall success of your website. Here are several reasons highlighting the importance of photography for your website:
Visuals are the first thing visitors notice when they land on your website. High-quality, engaging images can create a positive first impression and capture the attention of users.
Photography helps to establish and reinforce your brand identity. Consistent and well-curated visuals contribute to a cohesive brand image and make your website more memorable.
People are naturally drawn to visual content. Compelling images can keep visitors engaged and encourage them to explore your website further.
Images are a powerful storytelling tool. They can convey emotions, tell a narrative, and help users connect with your brand on a more personal level.
Credibility and Professionalism
High-quality, professional-looking images contribute to the credibility of your website. They convey a sense of professionalism and attention to detail.
If you’re selling products or services, quality images are essential for showcasing what you offer. Clear and attractive product images can influence purchasing decisions.
Search Engine Optimization (SEO)
Optimised images can improve your website’s SEO. We use descriptive file names and alt text, and compress images to ensure fast loading times, contributing to a positive user experience.
Social Media Sharing
Quality images are very likely to be shared on social media platforms. Integrating visually appealing content can extend the reach of your website and drive traffic from social channels.
Enhanced User Experience
Images can enhance the overall user experience by breaking up text, providing visual cues, and making your website more aesthetically pleasing.
Emphasis on Key Information
We use images strategically to highlight key information or calls to action. Visual elements can guide users’ attention and emphasise important content.
When using responsive design to cater to various devices and screen sizes, images need to adapt as well. Well-optimised and responsive images contribute to a seamless user experience.
Differentiation from Competitors
Unique and original photography sets your website apart from competitors who may be using generic stock photos. It adds a personal touch to your brand.
We ensure that your images are accessible to all users, including those with visual impairments. We can provide descriptive alt text for each image to enhance accessibility.
For e-commerce websites, product photography is critical. High-quality images showcasing products from different angles can significantly impact online sales.
Telling Your Unique Story
Photography allows you to tell your brand’s unique story, showing behind-the-scenes glimpses, team members, and the values that make your business stand out.
The Importance Of Video For Your Website
Video content has become increasingly important for websites due to its ability to engage, inform, and entertain visitors. Here are several reasons why we appreciate importance of video for your website:
Increased User Engagement
Video content is more engaging than text or static images. Users are more likely to watch a video than read a lengthy block of text, leading to increased time spent on your site.
Videos enable you to communicate complex messages more effectively. Visual elements, combined with audio, can convey information in a way that is easier for users to understand and remember.
Enhanced User Experience
Incorporating videos can enhance the overall user experience of your website. Users appreciate multimedia content that is informative and visually appealing.
Search engines often prioritise websites with multimedia content, including videos. Properly optimised videos can improve your website’s search engine rankings, driving more organic traffic.
Social Media Visibility
Video content is highly shareable on social media platforms. Sharing videos can increase your content’s reach, improve brand visibility, and drive traffic back to your website.
Storytelling and Branding
Videos provide a powerful platform for storytelling and branding. You can use videos to showcase your brand’s personality, values, and unique selling propositions.
Product or Service Demonstrations
For businesses, videos are an effective way to demonstrate products or services. Seeing a product in action or understanding how a service works can influence purchasing decisions.
Increased Conversion Rates
Websites that incorporate video content often experience higher conversion rates. Whether it’s encouraging users to sign up, make a purchase, or fill out a form, videos can be effective in driving desired actions.
Videos are an excellent medium for educational content. Whether you’re providing tutorials, how-to guides, or explaining complex concepts, videos can be a valuable educational resource for your audience.
With the increasing use of smartphones, video content is easily consumable on mobile devices. Ensure that your videos are optimised for mobile viewing to cater to users on different devices.
Live Streaming and Interactivity
Live streaming and interactive videos provide real-time engagement with your audience. This can be particularly effective for events, product launches, or Q&A sessions.
Video testimonials from satisfied customers add credibility and authenticity to your brand. Hearing directly from other customers can influence potential customers in a positive way.
Email Marketing Integration
Videos can be incorporated into email marketing campaigns, increasing open and click-through rates. Including the word “video” in an email subject line can boost engagement.
Websites that leverage video content effectively gain a competitive advantage. It sets you apart from competitors who rely solely on text and images.
Provide captions and transcripts for your videos to ensure accessibility for all users, including those with hearing impairments or those who prefer to consume content in a different format.
What To Look For In A Web Designer
When looking for a web designer, it’s important to find someone who not only has the technical skills to create a visually appealing and functional website but also understands your specific needs and goals. Here are some key factors to consider when hiring a web designer:
Review the designer’s portfolio to assess the quality of their previous work. Look for diversity in design styles and check if they have experience working on projects similar to yours.
Experience and Expertise
Consider the designer’s experience in web design. Someone with a proven track record is more likely to have the skills and knowledge needed for your project. Ask about their expertise in relevant technologies and design trends.
Understanding of Your Industry
A designer who understands your industry will be better equipped to create a website that resonates with your target audience. They should be able to incorporate industry-specific elements into the design.
Effective communication is crucial for a successful collaboration. Ensure that the designer can clearly articulate ideas, understand your requirements, and provide updates on the progress of the project.
Look for a designer who demonstrates creativity and originality in their work. A unique and innovative design can set your website apart from the competition.
Responsive Design Skills
Given the importance of mobile responsiveness, make sure the designer has experience in creating websites that work well on various devices and screen sizes.
While not strictly a design skill, having a basic understanding of SEO (Search Engine Optimisation) principles is beneficial. A designer who considers SEO best practices in their work can contribute to the visibility and success of your website.
The ability to solve problems and address challenges is crucial in web design. A good designer should be able to find creative solutions to issues that may arise during the development process.
References and Reviews
Ask for references from previous clients or employers. Additionally, check online reviews or testimonials to get a sense of the designer’s reputation and the satisfaction of their clients.
Project Management Skills
Determine whether the designer has strong project management skills. This includes the ability to set realistic timelines, meet deadlines, and effectively manage the overall workflow.
Cost and Budget
Discuss the cost of the project upfront and make sure it aligns with your budget. Clarify whether the designer charges a fixed fee or hourly rate and what is included in the scope of work.
Inquire about post-launch support and maintenance services. A designer who offers ongoing support can be valuable in case you need updates, fixes, or additional features in the future.
Web Design Melbourne