The speed of your site can have many follow on effects that you may not be aware of. Most of our Melbourne clients seem to have pretty good loading times, but even if your site isn’t loading too slowly, it can probably still be improved.
A survey conducted by Akamai suggests that 47% of web users expect a site to load in 2 seconds or less, and 40% generally leave a site that hasn’t loaded within 3 seconds. 64% of web shoppers who have trouble with a web sites performance say they would just purchase from another store in future. This could mean a massive loss in sales over a few seconds in loading time.
Google And Load Time
Google stumbled onto some interesting information regarding load time. Google Vice President Marissa Mayer asked web surfers – would you rather see 10 or 30 results for your Google search? The users agreed that 30 results per page sounded like a good idea. Google implemented it on some results pages.
Interestingly the pages that displayed 30 results had a 20% reduction in traffic to them. Google tested the loading difference between the 10 and 30 results pages and found that it was just half a second.
Load Time And SEO
Don’t panic! Your sites load time is just one of 100’s of thing google assesses in determining you ranking. However, you shouldn’t ignore it either. Speeding up your site could be easier and cheaper than you think. Give us a call if you would like us to have a quick look at your site free of charge. We will let you know what options there are and you can decide from there.
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