When you think of a website and its content, you’d automatically assume the words are the content. And that is true, but content is much broader than just words.
Think about influencers and social media icons; they create content, and it’s not just captions; it’s videos and images.
So, what is website content?
Content can be anything you use to share information, messages and/or ideas.
Words, pictures, videos, infographics, ebooks, podcasts, newsletters. These are all different types of content, and they’re all ways to share information or explain your idea.
Each one can be used when it comes to promoting your business.
All types of content can draw people in, captivate them and leave them searching for more.
Content isn’t just written words anymore, but that’s not to say they’re not still a great source of content if you’re not the creative type to be creating videos and podcasts.
Why is content important for your website?
Content is a crucial part of having a website. It wouldn’t be much of a website without any content; it would just be a series of blank pages.
The content will draw people in, make them stay and hopefully come back.
Sometimes your first impression is created by that content. If someone doesn’t know who you are and has found you through a google search, this will be their first interaction with you. And we all know we make up our mind about something within seconds; if your website looks visually pleasing, they’ll stay, and they’ll start to read/look/watch what’s on the homepage.
So your content is a massive part of what this person does next. Do they stick around and browse, buy something, tell someone else about you, or leave and try the next link on the list. Did you gain a customer or not?
Website content and SEO
Search engine optimisation is an important thing to consider when building a website, and content can help that. Good content can help you rank better, and a better ranking means more visitors to your site, and more visitors can mean more customers.
The length of time someone spends on your website can affect your SEO. The longer they’re on your website, the better Google will think your site is. So, using different types of content, like videos or podcasts, can be a great way to hold people a little longer and appeal to those who don’t particularly click with words.
There’s a good chance you’ve built your website to try and attract new customers or more customers, and so it’s in your interest to make your website engaging and interesting. If it’s not exciting or at least informative, why would people choose your website over another?
If you want to find out more about just how critical content writing is when it comes to search engine optimisation, you can check out our blog post – SEO content writing.
What’s next for you?
Are you looking to review your content and make it more engaging, improve the SEO within your current content, or create the beginning content to get your site up and running? Whichever you’re looking to do, we can help you. We’ve got content writers, videographers, SEO specialists and photographers to help you create exactly what you need and get you those customers – get in touch and see how we can help.
If you came here looking for information, then we hope we’ve provided you with what you were looking for to go forth and conquer.