videography melbourneThey say a picture is worth a thousand words so imagine how many a video is worth. 

Videos are fast becoming the new way to take in content with YouTube being the second largest search engine after Google. Think about how much time you spend watching videos on Facebook, Instagram, YouTube, and even TikTok. 

In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. 

And so they should, videos are a great way to tell a story. You can get your point across much 

quicker giving you the option of getting your information out there quicker or using the extra time to say a little more.

If you want to add video to your current website or create one for your brand-new website, we’ve got experienced videographers to get this done. 

There are different types of videos you can use – so don’t panic if you’re not good in front of a camera or don’t want to be, there are other options:

  • Standard video
  • Animation
  • Typography
  • Photo montage

video production melbourneAnd there are a few different ways you can use video on your website:

  • Introduction – If you have an about us page or a meet the team page, this could be a good place to use video to introduce your company or team. Using video will allow you to show more of your personality too. Now more than ever people want to know who they’re doing business with. They want to see physically see who they’re dealing with.
  • Products and services – If you’re selling products this can be a great way to show them off and give customers more information about them. You can use video to show more intricate details or even show it in use.
  • Instructional – Depending on your product or service it could be good to provide an instructional video for your customers to come and view. You could even have a QR code on your instruction manual/booklets linking to a video for those who prefer that format.
  • If your competitors aren’t already using video, this could put you ahead of them. If they are, you probably want to be using video so you’re on their level or better yet, you want to be doing it better than them. 

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Videos will also help your SEO. Your videos can have keywords attached making them searchable. If you use a hosting site like YouTube, you can add backlinks from YouTube to your website. And if you want to share it on social media the engagement could help your video show up for more people, increasing your web traffic and potential customers.

Marcadet can help you work out which video is best for you and where to use it. We’ll help build a relationship between you and your customers. Video can be the reason you’re remembered over another company so get in touch and we’ll get you on your video journey.  

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