They say a picture is worth a thousand words so imagine how many a video is worth.
Videos are fast becoming the new way to take in content with YouTube being the second largest search engine after Google. Think about how much time you spend watching videos on Facebook, Instagram, YouTube, and even TikTok. In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. And so they should, videos are a great way to tell a story. You can get your point across much quicker giving you the option of getting your information out there quicker or using the extra time to say a little more.
If you want to add video to your current website or create one for your brand-new website, we’ve got experienced videographers to help you get it done.
There are different types of videos you can use – so don’t panic if you’re not good in front of a camera or don’t want to be, there are other options:
- Standard video
- Photo montage
And there are a few different ways you can use video on your website:
- Introduction – If you have an about us page or a meet the team page, this could be a good place to use video to introduce your company or team. Using video will allow you to show more of your personality too. Now more than ever people want to know who they’re doing business with. They want to see physically see who they’re dealing with.
- Products and services – If you’re selling products this can be a great way to show them off and give customers more information about them. You can use video to show more intricate details or even show it in use.
- Instructional – Depending on your product or service it could be good to provide an instructional video for your customers to come and view. You could even have a QR code on your instruction manual/booklets linking to a video for those who prefer that format.
- If your competitors aren’t already using video, this could put you ahead of them. If they are, you probably want to be using video so you’re on their level or better yet, you want to be doing it better than them.
Videography Services Melbourne
Videos will also help your SEO. Your videos can have keywords attached making them searchable. If you use a hosting site like YouTube, you can add backlinks from YouTube to your website. And if you want to share it on social media the engagement could help your video show up for more people, increasing your web traffic and potential customers.
Marcadet can help you work out which video is best for you and where to use it. We’ll help build a relationship between you and your customers. Video can be the reason you’re remembered over another company so get in touch and we’ll get you on your video journey.
How To Prepare For A Video Shoot
Preparing for a video shoot involves several key steps to ensure that the final product is of high quality and meets your objectives. Whether you’re shooting a personal vlog, a corporate video, a short film, or anything in between, these guidelines will help you get ready for a successful video shoot:
Define Your Objectives
Clearly identify the purpose of your video. What message do you want to convey, and what are your goals?
Plan Your Video
Develop a script or outline to organize your content. This will serve as a roadmap during the shoot. Also create a shot list, detailing the specific shots or scenes you need to capture.
Assemble Your Team
Determine who will be involved in the video shoot, such as the director, camera operator, actors, and crew. Make sure everyone knows their roles.
Select Your Location
Choose a suitable location that fits the content and aesthetic you’re aiming for. Ensure it’s available and has the necessary permits if applicable.
We provide all the lighting you’ll need. Natural light can work, but we also use external lights to control the lighting conditions, especially if we’re shooting indoors.
We use external microphones for better audio quality. We also do a soundcheck to ensure clear and balanced audio.
Wardrobe and Makeup
If your video involves actors or presenters, make sure they have appropriate wardrobe and makeup for the shoot.
Conduct a rehearsal to familiarize your team with the script and any specific actions or movements required.
Set Design and Props
Arrange the set, ensuring that it complements your content. Place any necessary props and decorations.
Set your camera to the appropriate settings for your shoot, including resolution, frame rate, and exposure.
Framing and Composition
Plan your shots carefully, considering framing and composition for each scene.
Shot List and Storyboard
Refer to your shot list and storyboard to guide your shooting process.
Create a shooting schedule to stay on track and use time efficiently. Factor in breaks and meals.
Carry backup batteries, memory cards, and any essential equipment in case of technical issues.
Keep all equipment and props organized to minimize downtime during the shoot.
Permissions and Releases
If your video involves people or private property, ensure you have the necessary release forms and permissions to use their likeness or location.
Prioritize safety for all involved. Avoid potentially hazardous situations or stunts without proper precautions.
Start recording and capture the planned shots. Take multiple takes if necessary to ensure quality.
Periodically review the footage to make sure everything is as expected.
Consider the post-production process as you shoot, as it will impact your editing decisions.
After the shoot, make sure to clean up and return borrowed or rented equipment.
Backup your footage immediately to avoid losing any data.
Remember that effective planning and preparation are crucial for a successful video shoot. Whether you’re shooting a short video for personal use or a professional production, following these steps will help ensure a smoother and more efficient process.
How To Create Engaging Videos
Creating engaging videos involves a combination of creativity, planning, and understanding your target audience. Here are some tips to help you create videos that capture and hold your viewers’ attention:
Know Your Audience
Understand the demographics, interests, and preferences of your target audience. Tailor your content to what they find interesting.
Hook your viewers in the first few seconds. Use an attention-grabbing intro, intriguing questions, or compelling visuals to draw them in.
Tell a Story
Storytelling is a powerful way to engage viewers. Create a narrative structure with a beginning, middle, and end to keep them invested in your content.
Use good camera equipment and pay attention to lighting, composition, and framing. High-quality visuals make a significant difference in engaging viewers.
Ensure that your audio is clear and well-balanced. Invest in a good microphone and reduce background noise as much as possible.
Edit your video to remove any unnecessary or dull parts. Keep the pace engaging by using cuts, transitions, and effects effectively.
Music and Sound Effects
Appropriate background music and sound effects can enhance the viewer’s experience and evoke emotions.
Engaging Thumbnails and Titles
Create compelling video titles and thumbnails that accurately represent your content and make viewers want to click.
Provide valuable and informative content. Solve a problem, answer a question, entertain, or inspire your audience.
Keep it Concise
Attention spans are often short, so keep your videos concise. Aim to deliver your message in a clear and efficient manner.
Use a variety of shots, angles, and camera movements to keep the visuals interesting.
Humor can be an effective way to engage viewers, but it should be appropriate for your content and audience.
Relatable and Authentic
Be yourself and create content that resonates with your personality and experiences. Authenticity can build a stronger connection with your audience.
Encourage engagement by asking questions, running polls, and prompting viewers to like, comment, and subscribe.
Appeal to emotions in your videos. Content that elicits laughter, empathy, or excitement is more likely to be shared and engaged with.
Maintain a consistent posting schedule. Viewers are more likely to engage with channels that regularly provide content.
Collaborate with other content creators or influencers in your niche. This can introduce your content to a wider audience.
Pay attention to comments and feedback from your viewers. Respond to comments and adapt your content based on their input.
Use relevant keywords in your video description, tags, and title to improve discoverability on platforms like YouTube.
Test and Analyze
Use analytics tools to track the performance of your videos. Learn from what works and what doesn’t, and adjust your content accordingly.
Creating engaging videos is an ongoing process of learning and adapting. Experiment with different techniques and formats, and don’t be afraid to take risks to keep your content fresh and exciting for your audience.
Tips For Presenting On Video
Being a video presenter requires a combination of skills and preparation to effectively convey your message and engage your audience. Whether you’re hosting a YouTube channel, giving online presentations, or appearing in videos for various purposes, here’s a guide on how to be a successful video presenter:
Define Your Niche and Audience
Clearly identify your target audience and the specific niche or topic you’ll be presenting on. Understand their interests, needs, and preferences.
Script and Content Planning
Outline your video content or create a script. Plan the key points you want to cover and the overall structure of your presentation.
Be Informed and Rehearse
Thoroughly research your topic to be well-informed. Practice your script and presentation multiple times to become comfortable with the content.
Confidence and Enthusiasm
Project confidence and enthusiasm in your delivery. Believing in your content and being passionate about it can make a significant difference in engaging your audience.
Maintain good posture, make eye contact with the camera, and use expressive gestures to engage viewers.
Speak clearly and at a moderate pace. Avoid speaking too fast or too slow. Use variations in tone and pitch to keep your voice engaging.
Dress appropriately for your target audience and the nature of your content. Pay attention to grooming and ensure you look professional.
Set and Lighting
Choose a well-lit and clutter-free background. Proper lighting is essential to ensure you’re clearly visible on camera.
Use a Teleprompter or Cue Cards
If needed, use a teleprompter or cue cards to help you remember your lines and maintain good eye contact with the camera.
Invest in quality recording equipment, including a good camera, microphone, and appropriate software for editing and post-production.
Practice your delivery by recording yourself and reviewing the footage. This helps you identify areas for improvement.
Engage with Your Audience
Encourage interaction by asking questions, inviting comments, and responding to viewer feedback.
Smile and make facial expressions that match the tone of your content. Your body language and expressions should be authentic and engaging.
It’s okay to make mistakes; it happens to everyone. Stay composed and continue with your presentation, or edit out errors in post-production.
Maintain a Consistent Schedule
If you’re presenting on a platform like YouTube, maintain a consistent posting schedule to keep your audience engaged and informed.
Edit your video to enhance its quality. Remove unnecessary pauses, filler words, and awkward moments. Add relevant visuals or overlays as needed.
Engage with the Camera
Treat the camera as if it’s your audience. Speak directly to it, connect with viewers, and maintain eye contact.
Learn from Feedback
Pay attention to viewer feedback and comments. Use constructive criticism to improve your presenting skills and content.
Study Successful Presenters
Watch and learn from successful video presenters in your niche. Analyze their techniques and apply what works for you.
Continuously improve your skills and stay updated on video production and presentation techniques. Attend workshops or take courses if necessary.
Becoming a proficient video presenter takes time and practice. It’s important to develop your unique style and build a connection with your audience. Remember, authenticity and engagement are key factors in being a successful video presenter.
Creating Video For Products & Services
Creating videos for products, whether for marketing, advertising, or product demonstrations, is a powerful way to showcase your offerings and engage your audience. Here’s a step-by-step guide on how to create effective product videos:
- Define Your Objectives:
- Clearly outline the goals of your product video. Are you aiming to boost sales, educate customers, or build brand awareness?
- Know Your Audience:
- Understand your target audience’s needs, preferences, and pain points. Tailor your video to address their interests and concerns.
- Plan Your Video:
- Develop a video concept and storyline. Decide on the type of product video you want to create (e.g., product demo, unboxing, explainer video, testimonial, or a combination).
- Script or Outline:
- Write a script or outline the key points you want to cover. Focus on the product’s unique features, benefits, and value to the customer.
- Select the Right Setting:
- Choose an appropriate location or setting that complements your product. Ensure good lighting and a clean backdrop.
- Gather Equipment:
- Collect the necessary equipment, including a high-quality camera, tripod, lighting, microphones, and any props or accessories needed.
- Prepare your product for filming, ensuring it’s clean and in perfect condition. Consider using close-ups to highlight details.
- Use Storytelling:
- Weave a story around your product that connects with your audience emotionally. This can make the video more engaging and memorable.
- Lighting and Sound:
- Pay close attention to lighting to showcase your product effectively. Use external lighting sources if necessary. Ensure clear and high-quality audio with external microphones.
- Camera Techniques:
- Use a variety of camera angles, movements, and close-ups to highlight the product’s features and create visual interest.
- Human Element:
- If appropriate, include people in your video to demonstrate how the product is used or to provide testimonials. This can add a personal touch and build trust.
- If your product is technical, show how it works through step-by-step demonstrations. Be clear and concise in your explanations.
- Call to Action:
- Include a clear and compelling call to action (CTA) at the end of the video, instructing viewers on what to do next, such as visiting your website, making a purchase, or subscribing.
- Edit your video to improve its quality. Remove unnecessary footage, add transitions, and incorporate graphics or text overlays as needed.
- Music and Sound:
- Add background music that fits the tone of your video. Ensure that the music does not overpower the audio narration or product demonstrations.
- Incorporate your brand’s logo, colors, and consistent design elements to reinforce your brand identity.
- Optimize for Mobile:
- Ensure your video is mobile-friendly, as many viewers watch videos on smartphones and tablets.
- SEO Optimization:
- Optimize your video’s title, description, and tags to improve its visibility on platforms like YouTube.
- Test and Share:
- Before publishing, share the video with a small group of people to gather feedback. Make necessary improvements and then share it across your marketing channels.
- Monitor and Analyze:
- Use analytics tools to track the performance of your product video. Measure engagement, click-through rates, and conversion rates to assess its effectiveness.
Remember that successful product videos focus on the benefits and value your product offers to the customer. They should be clear, informative, and visually engaging, with a strong call to action to prompt the viewer to take the next step.
How To Get Exposure For Your Videos
Getting exposure for your videos is essential to reach a larger audience and achieve your video’s goals, whether that’s building a following, promoting a product, or sharing valuable content. Here are some strategies to help you get more exposure for your videos:
- Optimize for SEO:
- Use relevant keywords in your video title, description, and tags to improve its discoverability on platforms like YouTube. Research popular search terms related to your content.
- Engaging Thumbnails:
- Create eye-catching and relevant thumbnails that encourage viewers to click on your video. Thumbnails should accurately represent the video’s content.
- Social Media Promotion:
- Share your videos on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Tailor your posts to each platform and engage with your followers.
- Collaborate with other content creators or influencers in your niche for cross-promotion. This can introduce your content to a wider audience.
- Email Marketing:
- Send your video to your email subscribers. Include a brief, compelling description and a call to action to watch the video.
- Website Integration:
- Embed your video on your website or blog. This not only provides additional exposure but also keeps visitors engaged on your site.
- Video SEO:
- Implement video SEO best practices on your website, including schema markup, transcript text, and video sitemaps.
- Paid Advertising:
- Consider using paid advertising on platforms like YouTube, Facebook, or Instagram to promote your video to a targeted audience. You can set a budget and specific targeting parameters.
- Video Sharing Platforms:
- Utilize video-sharing platforms other than YouTube, such as Vimeo, Dailymotion, or TikTok, depending on your target audience.
- Influencer Marketing:
- Partner with influencers or micro-influencers in your niche who can share or promote your video to their followers.
- Blog Posts and Articles:
- Create blog posts or articles related to your video content and embed the video within the post. Share the post on your website and social media channels.
- Guest Appearances:
- Appear as a guest on other content creators’ channels or podcasts to promote your video and gain exposure to their audience.
- Stick to a regular posting schedule to build an audience over time. Consistency helps retain viewers and encourages subscriptions.
- Engage with Your Audience:
- Respond to comments on your videos. Interacting with your audience can boost engagement and encourage viewers to return for more content.
- Trend Participation:
- Create videos around trending topics or challenges to tap into current conversations and reach a wider audience.
- Collaborate with other creators who share your target audience. Joint projects can attract new viewers from your collaborators’ fan base.
- Analyze and Improve:
- Use analytics tools to track the performance of your videos. Learn from your data to improve future content and promotional strategies.
- Online Communities:
- Participate in online forums, groups, or communities relevant to your content. Share your videos when appropriate, but avoid spamming.
- Transcriptions and Closed Captions:
- Add transcriptions and closed captions to your videos. This makes them accessible to a broader audience and can improve search rankings.
- Attend industry events, conferences, and webinars to network with others in your field. Share your video content with professionals who might find it valuable.
Getting exposure for your videos may take time and effort, but it’s essential for growing your audience and achieving your video-related goals. Be patient, consistent, and open to adapting your strategy based on what works best for your specific audience and niche.