Branding is your business’ identity. It’s how people know who you are. How people recognise your work over someone else’s. And it can be the reason someone chooses you over another company.
Branding can even be a key part of why you choose one product over another.
There are several distinctive features that make up your branding:
- Colour palette
- A possible slogan or tagline
Logo Design Melbourne
Marcadet have all the necessary design skills to help you put your branding together.
We love to use natural aesthetics, and designs that are done by hand with water colours, pencils and ink and then digitise them so you can use them to build your brand awareness. We are also able to provide a more commercial aesthetic if that is needed for you target market.
Ensuring Your Branding and Logo Design Is On Point
If you’re starting out and need help creating your branding from scratch or even going through a rebrand, Marcadet can help you do the research and figure out the direction you want to go in. We can create your design elements – logos, illustrations, colour palettes, photography, video – and piece everything together, ready for you to share your brand with the world and put you above your competitors. We also work on projects where clients want to maintain their existing branding but modernise it or freshen it up a little.
Things To Think About
Logo Design Target Audience
We endeavour to understand your customers/clients needs, preferences, and demographics. Your brand should speak to them and address their needs.
Brand Identity Logo Design
Your businesses identity includes things like your logo, color scheme, typography, and visual style. We understand these need to be cohesive and reflect your businesses personality and values. When you’re thinking about a physical presence, such as a storefront, shop front fitters london can assist you in creating an attractive and unified exterior that perfectly represents your brand.
Your Voice and Messaging
We develop a consistent voice and messaging across all platforms that aligns with your identity. This includes the tone of all your communication, the language you use, and the key messages you want to get across.
What Is Your Unique Value Proposition (UVP)?
We clearly define what sets your brand apart from the competition. Your UVP should be a central element of your branding strategy and messaging.
Consistency with Logo Design
Consistency is really really important. We make sure that all your elements are consistent across all platforms and touchpoints, including your website, social media, advertising, and packaging.
Successful brands often evoke emotions and connect with their audience on a personal level. We consider what emotions you want your brand to evoke and how you can achieve this through branding.
Storytelling with Logo Design
We share your brand’s story. People love to connect with the origin, values, and mission of a company. A compelling brand narrative can be a powerful tool.
Customer Or Client Experience
Your brand extends beyond marketing materials. It encompasses the entire customer experience, from the first interaction to post support. We ensure that every touchpoint aligns with your brand promise.
Logo Design Market Research
We continuously monitor your industry and competitors. A brand needs to stay updated on market trends and consumer preferences, brands need to adapt their branding strategy accordingly.
Flexibility and Evolution
While consistency is important, you should also be flexible enough to adapt to changes in the market conditions and consumer expectations. Don’t be afraid of evolving if needed.
Feedback and Improvement
Collect feedback from customers/clients to assess how your brand is perceived. We use this feedback to make improvements and refinements to your branding strategy.
Some businesses need to ensure that their branding elements, such as logos and slogans, are legally protected through trademarks or copyrights to prevent infringement issues.
Budgeting Logo Design In Melbourne
It can get expensive! We are committed to sticking to your budget within reasonable limits. We will discuss your needs and give you a clear understanding of outcomes and options before starting any project. We will talk to you about both initial branding expenses and ongoing brand maintenance.
Long-Term Vision with Logo Design
Think about the long-term goals. How do you see it evolving over the years? Having a vision can guide our plan and your branding decisions.
Measurement and Analytics
Establish key performance indicators (KPIs) to measure the success of your branding efforts. We use analytics to track brand awareness, customer loyalty, and other relevant metrics.
What Makes A Logo Special
A successful logo is one that stands out, is memorable and effectively represents your business. The best logos are often the simplest! Simple logos are easier to connect with and remember, this leads to your business being more recognisable. Having uncluttered and clean design also leads to it being more easily recognised.
Your logo needs to be relevant to the your identity and the products or services you offer. It should convey a message or reflect your unique values. Try to avoid fleeting trends that may quickly become outdated. Make sure it’s suitable for the intended audience and industry. We have designed for brands from bars and natural health to corporates. It’s necessary to work with designers that understand your audience and create something that “fits”. In some cases this could include moral, ethical and cultural concerns.
In today’s digital world, logos are often displayed on various screens and devices. A successful logo should adapt to different formats without losing its impact.
Choosing Colours & Fonts
Choosing colors and fonts for your branding is a critical aspect of creating a visual identity that resonates with your target audience and effectively represents your brand. Colors and fonts can convey emotions, set the tone, and influence how people perceive your brand. Here are some steps to help you choose the right colors and fonts for your branding:
Understand Your Brand
Start by gaining a deep understanding of your brand’s personality, values, and mission. What do you want your brand to represent? Is it bold, playful, elegant, or professional? Your color and font choices should align with these.
Know Your Target Audience
Consider your target audience’s preferences, demographics, and psychographics. Different colors and fonts can appeal to different groups of people, so it’s essential to know who you’re trying to reach.
Familiarise yourself with color psychology, which studies how colors can evoke emotions and perceptions. For example, blue is often associated with trust and calmness, while red can represent energy and passion.
Research your competitors’ branding and color choices. You’ll want to stand out in the market, so choose colors that differentiate your brand while still fitting within your industry.
Create a Color Mood Board
Gather images, color swatches, and examples that resonate with your brand’s identity. This will help us visualise potential color combinations and themes for you.
Primary and Secondary Colors
Decide on primary and secondary colors for your brand. Primary colors are the most dominant and are typically used in your logo and key branding elements. Secondary colors complement the primaries and can be used for accents and backgrounds.
Use the color wheel to explore color relationships. Complementary colors (opposite on the wheel) can create visual contrast, while analogous colors (adjacent on the wheel) offer a harmonious palette.
Consider Cultural Meanings
Keep in mind that colors can have different meanings in various cultures. If your brand has a global presence, consider how your chosen colors may be perceived internationally.
Before finalising your color choices, we test them in different contexts, such as on your website, marketing materials, and physical products. Ensuring they look good and are legible in various applications.
We pay attention to color accessibility, especially for digital content. Make sure your color choices accommodate people with visual impairments by providing sufficient contrast.
Logo and Typography
It’s really important that your chosen colors will work with your logo and typography. They should complement each other and create a cohesive visual identity.
Once we’ve selected your brand colors, we will document them in a brand style guide. We also provide the color codes (hex, RGB, CMYK) to ensure consistency in all branding materials.
Evolution and Flexibility
While it’s important to establish a consistent color palette, allow for some flexibility to adapt to different contexts and design needs over time.
Seek feedback from team members, family and even potential customers. They can provide valuable insights and perspectives on your color choices.
We understand that your brand colors will become an integral part of your brand’s identity, we take extreme care to choose them thoughtfully.
Photography For Your Brand
Photography is a very powerful part of your branding that can convey your brand’s identity, values, and messaging quickly and effectively. Whether you’re creating marketing materials, social media content, or updating your website, high-quality and well-thought-out photography can make a significant impact on how your audience perceives your brand. Here are some things to think about when organising a shoot:
Define Your Brand Style
Before we arrive to do the shoot, we will establish a clear brand style guide that outlines the photos we need to represent your brand. We will work with you to define the mood, tone, and overall aesthetic you want to achieve.
Understand Your Audience
Consider the preferences and expectations of your target audience when choosing the style of your photography. What resonates with them? What emotions do you want to evoke?
Consistency is Key
Like other elements it’s really important to maintain a consistent visual style across all your photographic content. Consistency helps in brand recognition and builds trust with your audience.
Use Authentic Imagery
Authenticity is a growing trend in branding. Use real people, real settings, and real emotions in your photos to connect with your audience on a personal level.
Tell a Story
Your photos should tell a story that aligns with your brand narrative. Consider using a series of images to convey a narrative or showcase a process.
Highlight Your Products or Services
If you’re promoting products or services, showcase them in a way that emphasises their features and benefits. Close-ups, demonstrations, and lifestyle shots can be effective.
Emphasise Brand Values
Use photography to highlight the values and mission of your brand. For example, if sustainability is a core value, show images that reflect eco-friendly practices.
Create a Mood
Use lighting, colors, and composition to create a specific mood in your photos that matches your brand’s personality. Mood can range from playful and vibrant to calm and sophisticated.
Experiment with Composition
Try various compositions and angles to create visually interesting and dynamic photographs. Don’t be afraid to think outside the box and experiment with unconventional approaches.
Include People and Faces
Including people in your photos can make your brand more relatable and approachable. Faces can evoke emotions and build trust.
Optimise for Digital Platforms
Ensure that your photos are suitable for various digital platforms, including social media, websites, and email marketing. Different platforms may have different image size and format requirements.
Incorporate your brand’s color palette into your photography. This can be through props, clothing, backgrounds, or editing styles.
Professional editing can enhance your photos. We employ color correction, retouching, and filtering to achieve the desired look and feel.
Photography is a visual language that can speak volumes about your brand. By strategically planning and curating your visual content, you can create a powerful brand identity that resonates with your audience and helps you achieve your branding goals.
Video For Your Brand
Using video for your brand can be a dynamic and engaging way to connect with your audience, convey your brand’s message, and tell your story. Video content has become increasingly popular on many platforms, from websites and social media to email marketing and advertising.
When coming up with a concept for you brand video it’s really important to define your goals and objectives for using video. Are you aiming to increase brand awareness, drive sales, educate your audience, or build trust? Having clear objectives will guide your video content creation.
As with photography it’s also important to know your audience’s preferences, interests, and pain points. Tailor your video content to resonate with your target demographic. Create a comprehensive video content strategy that outlines the types of videos you’ll produce, the platforms you’ll use, and the frequency of video releases.
Choose the Right Video Types:
There are various types of brand videos, including:
- Brand Story: Share your brand’s history, values, and mission.
- Product Demonstrations: Showcase your products or services in action.
- Customer Testimonials: Feature satisfied customers sharing their experiences.
- Educational Content: Provide valuable information related to your industry.
- Behind-the-Scenes: Show the human side of your brand and company culture.
- Live Videos: Engage with your audience in real-time through live streaming.
- Explainer Videos: Clarify complex concepts or processes.
We invest in quality equipment, including cameras, microphones, and lighting, to ensure your videos look and sound professional. High-quality content reflects positively on your brand. We plan your videos meticulously by scripting the content and creating storyboards. This helps maintain a clear message and ensures you cover all necessary points. Maintain consistent visual branding in your videos, including logos, color schemes, and typography. This reinforces brand recognition. Thumbnails and video titles are the first things viewers see. Create compelling thumbnails and titles to encourage clicks and views.
If using voiceover choose a voice or narrator that matches your brand’s personality and tone. The narration style should be consistent with your brand’s messaging.
We edit your videos professionally to improve clarity, pacing, and overall quality. We can also add graphics, music, and animations as needed.
Using relevant keywords in video titles, descriptions, and tags can improve discoverability on platforms like YouTube. Ensure that your videos are mobile-friendly since many viewers access content on smartphones and tablets.
Sharing your videos on platforms where your target audience is active. This may include YouTube, Facebook, Instagram, LinkedIn, TikTok, or your website. You can encourage viewers to engage with your video content by asking questions, running polls, and responding to comments and messages. Monitoring video performance through these platforms using analytics tools to assess which videos are resonating most with your audience and adjusting your strategy based on that data. Success requires you to maintain a consistent posting schedule to keep your audience engaged and informed. Be open to trying new formats, styles, and approaches. The video landscape is always evolving, and experimenting can help you stay relevant.
Video content is a versatile and powerful tool for building and maintaining your brand’s presence. When done well, it can foster stronger connections with your audience, increase brand loyalty, and drive meaningful results for your business.
If you need help with your branding or logo design get in contact
Logo Design Melbourne