The importance of content
Content is super important for any site. It can sometimes be your first impression to someone new. So, the words on the page could be the difference between you gaining a customer or losing one and it’s vital to make those words memorable and informative.
Content on your website can also help with your search engine optimisation (SEO), and better SEO means better ranking, and better ranking means more customers to your site. Ultimately you’re always looking for more customers to your website in the hope that they buy/use your products and services and its words and content that can help you do just that.
The longer someone spends on your site, the better it is for your SEO so again, having good, engaging, useful content will help keep people on your website.
If you want to find out more about just how important content writing is when it comes to search engine optimisation, you can check out our blog post to read all about it.