Category Archives: Branding and Logo Design

How to grow your business

Web design melbourne

Marcadet is a design team based in Melbourne that specialises in websites, photography, videos, SEO, logos, promotional artwork, and business development We’re incredibly passionate about helping small to medium-sized businesses reach the next level.  Seeing stats and conversions that prove your growth is what we love, and it’s even better when we get to watch […]

Product Photography – what is it and do I need it?

What is product photography? Product photography is exactly what it says it is—photos of your products. (E-commerce photography is another way to describe it too.)  Product photography helps to sell your products online. The photos showcase your products on your website and social media channels. For solely online companies, product photography is a lifeline.  They’re […]

Should you use a professional photographer for your website photos?

The simple answer, yes absolutely, if you have the means to do so. The longer answer, still yes, but here’s why.  A person’s desire to read something is increased by 80% if there is a coloured image. And unless your website is an image only website, you need people to read the content on your […]

Backlinks, what are they and why are they important?

what is backlinking

Backlinks are one way links on a website. Any link on this page to another, is a backlink for the website I’ve linked to.  They’re super important when it comes to SEO. Backlinks formed the foundation of Google’s algorithm back in the day. In fact, despite the abundance of changes since then, Google confirmed they […]

How Does Google Ranking Work?

We talk a lot about SEO, and it’s such a common thing in the marketing and business world to focus on increasing your google ranking, but what is Google ranking and how does it work?  What is Google ranking? Your Google ranking is the position that Google places you in the search results, based on […]