Video content is fast becoming the new way to absorb information. YouTube is the second largest search engine after Google (Google also owns YouTube). In 2021, it was estimated there were around 1.86 billions users, that means that about a quarter of the world is using YouTube.
Wordstream reported that around 45% of people watch over half an hour of videos via Youtube and Facebook each week so yes, you should use video on your website. If you haven’t thought about it yet, perhaps it’s time to explore that avenue.
Why is video important on a website?
You can use it to boost your SEO
Whilst Google can’t crawl a video and index it the same way it can with a normal webpage, you can still boost your SEO with video.
You can still add keywords to your video title and descriptions to help Google recognise what the video is about.
If you host your videos on a dedicated YouTube channel you’ll be able to embed them on to your web pages which will help create backlinks which also boost your SEO.
One of the things that Google uses to rank your website is how long someone spends on your webpage. So, if you’ve got text and then some form of video on your page it can boost the time spent by that person viewing the page if they spend time watching say a two minute video, which Google regards very highly.
It can help humanise your business
With everything being so accessible nowadays it’s becoming more common for people to want to know who they’re doing business with or buying from. Something which might not be that easy for larger businesses – a solo person can easily showcase themselves, but a business with thousands of employees may have several directors or faces of the company.
You can use video to show who’s behind the business. You can explain your brand, your identity and the things that you value as a company. If you’re a big supporter of charities for instance, it could really help someone choose whether to buy your products or services from you if they know that. They might only support businesses that give back, or prefer you over a competitor for that reason.
Provides a better user experience
Video can give people a better user experience of your website. They might enjoy video more than reading, they may be a visual person, someone who finds it hard to understand or connect with words but not video and images, they could even just have a short attention span and video keeps them engaged a bit better.
Stand out from the competition
If your business has a great website with engaging videos and your competitors don’t, then you’re more likely to get the web traffic and that means you have a better chance of those people using you over your competition.
This could be something that keeps you memorable to them too. And they might even be more likely to share their experience with others which could lead to more web traffic.
You can incorporate them in your marketing strategy
If you have a video on your website, no matter what type it is, it’s likely you can reshare them on your social channels and repurpose them.
You might share little snippets over time rather than the whole video, or you might choose to share the whole video as a post, something like ‘Ever wondered who we are, we’re an innovative company who loves to give back to the community’ along with your video link.
Whatever way you decide to share them, it’s important to remember a video can be used for more than just your website.
What types of video are there?
- Introduction – Introduce yourself, your business and your teams
- Instructional – You might choose to provide an instructional video on how to use a product you sell.
- Products and services – You might want to introduce your products or services with little clips, to give more information or even examples.
- Customer reviews – Videos of customers giving reviews or even a montage of written reviews.
Top tips to use video the right way on your website
- Keep it short and simple. If you can say it in a minute worth of video then you should, don’t keep repeating the same information in different ways just to make the video longer. People will lose interest.
- Try to keep it exciting and engaging. I’m sure we’ve all searched for how to do something on YouTube and got that video of a dry, monotone person explaining how to do said thing that bores us so much that even if it is helpful, we’ve clicked off and found another video. Don’t be that person.
- Don’t over-promote. There’s nothing worse than someone who keeps ramming their business or products in your face, it’s off-putting and it makes you not want to buy from them. Promote your business or products but try not to overdo it.
So, hopefully now you know why video is important and effective to use on your website. And, if you use video on your website via a dedicated YouTube channel, you’ve got another chance to reach a quarter of the world’s people.
If you aren’t already using video and need a little help, we’re here for you. We’ve got experienced videographers to help create the right video for you to take your website to the next level. If you are using video but would like help figuring out whether those videos could be better placed on your website, we can do that too.