Category Archives: Wordpress and SEO Training

What is website content, and why is it so important?

website content

When you think of a website and its content, you’d automatically assume the words are the content. And that is true, but content is much broader than just words.  Think about influencers and social media icons; they create content, and it’s not just captions; it’s videos and images.  So, what is website content? Content can […]

How to grow your business

Web design melbourne

Marcadet is a design team based in Melbourne that specialises in websites, photography, videos, SEO, logos, promotional artwork, and business development We’re incredibly passionate about helping small to medium-sized businesses reach the next level.  Seeing stats and conversions that prove your growth is what we love, and it’s even better when we get to watch […]

Five things to remember when using photography on your website

photography on your website

In a day and age where technology is making everything quicker and more accessible, it’s no surprise that people’s attention spans are dropping. Having quality photography on your website can grab attention a lot quicker than words can, and that’s why imagery is one of the most critical aspects of your website.  They say a […]

SEO – Meta content, what is it?

Meta content are the html attributes or tags that are attached to elements of your page. Technically meta content doesn’t actually affect your website SEO or your Google ranking. Meta content tags aren’t used in the algorithms that determine where you rank for searches. But, what it does affect is your click through rate from […]

New Year, new skill – WordPress and SEO training

SEO training

New Year is famous for people setting goals and resolutions for the year. The common ones are usually to change jobs, earn more money, exercise more, eat healthier and read more. One of my personal goals is to upskill myself this year.  Which, biasedly, I think is a great one because it can feed into […]

Backlinks, what are they and why are they important?

what is backlinking

Backlinks are one way links on a website. Any link on this page to another, is a backlink for the website I’ve linked to.  They’re super important when it comes to SEO. Backlinks formed the foundation of Google’s algorithm back in the day. In fact, despite the abundance of changes since then, Google confirmed they […]

How Does Google Ranking Work?

We talk a lot about SEO, and it’s such a common thing in the marketing and business world to focus on increasing your google ranking, but what is Google ranking and how does it work?  What is Google ranking? Your Google ranking is the position that Google places you in the search results, based on […]

SEO – Content writing

content writing

SEO Overview You probably already know what SEO is and why it’s so important and that’s why you’re here, but for those who may have stumbled across this by accident, SEO is the method used to place your website or content at a higher rank on a Google search.  There are lots of different elements […]

SEO – Keyword research

business development melbourne

SEO (search engine optimisation) is the method used to place your website / content at a higher ranking on google, attracting more organic web traffic to your website from the right people.  One of the pivotal elements of SEO is keyword research.  What are keywords? Keywords or phrases are what google uses to work out […]

SEO, what is it and why is it important?

SEO

If you don’t already know, SEO stands for Search Engine Optimisation and it’s become such a normal thing nowadays that the term is in the Cambridge dictionary.  So, what is SEO? SEO is the method used to place your website or content at a higher ranking on Google and increase your web traffic with visitors […]