Category Archives: Blog

In the swiftly evolving digital scape of 2024, mastering the art of Technical SEO Audits is no longer a luxury—it’s an imperative. At Marcadet, we’re committed to navigating these complex waters with you, ensuring your website not only meets but surpasses the latest standards in search engine optimisation. This guide will illuminate the path towards […]

In today’s digital landscape, where mobile devices reign supreme, designing with a mobile-first approach is not just a trend but a necessity. At Marcadet, we understand the critical importance of this strategy in creating effective, user-friendly websites.  The transition to a mobile-first web design approach is propelled by the escalating utilisation of smartphones and tablets […]

In the vibrant world of branding, a logo is not just a symbol but the heart of your business identity. At Marcadet, we understand the power of a logo in narrating your brand’s story. A logo redesign can be a game-changer in refreshing your brand identity, keeping it relevant in the ever-evolving market.  Key Takeaways: […]

Effective digital communication is rooted in a deep understanding of those you’re addressing. It’s about crafting messages that not only reach but also resonate with your audience. At Marcadet, we believe that the cornerstone of effective digital communication lies in understanding your audience. This knowledge shapes the content we create, ensuring it resonates with the […]

In the era of digital innovation, a well-crafted website stands as a pivotal element in shaping a brand’s identity. At Marcadet, we understand that a website is more than just a digital presence; it’s the virtual face of your brand. In today’s digital landscape, the importance of user-friendly web design cannot be overstated. It’s the […]

In the digital era, the quest for a robust Return on Investment (ROI) in digital advertising is paramount. At Marcadet, we understand that every dollar spent on digital marketing should not only resonate with your audience but also translate into tangible business growth. This article delves into the strategies and insights necessary to amplify your […]

In the ever-evolving digital landscape, staying ahead of the curve is imperative for brands looking to make their mark. With 2024 right around the corner, it’s time to delve into the emerging trends that will define the world of digital branding. At Marcadet, we believe that keeping your finger on the pulse of these trends […]

Web design is an ever-changing landscape, and as we venture into 2023, it’s clear that the digital domain is set for another year of innovative trends. From the integration of advanced animations to the embrace of minimalistic layouts, the web is becoming more engaging and user-friendly. For businesses looking to stay ahead, understanding these trends […]

Visual storytelling is a compelling technique that captures the essence of a narrative through images, and when done right, it can leave a lasting impact on its audience. At Marcadet, we understand that a picture is worth a thousand words, and we harness this power to help brands tell their stories in the most engaging […]

When it comes to elevating your business’s presence, visuals play a crucial role, and that’s where photography swings into action. Marcadet is here to guide you through some photography tips that will not only capture the essence of your business but also make it stand out in the bustling market. Photography isn’t just about capturing […]

In the contemporary digital landscape, videography stands out as a pivotal asset in establishing a distinctive presence within the expansive domain of digital marketing. At Marcadet, we have adeptly utilised its capabilities, providing our clients with compelling and captivating content that distinguishes their brand from the rest. From small business advertisements to grand-scale corporate presentations, […]

In today’s fast-paced business world, the right image can speak volumes. Whether you’re launching a new product or updating your brand’s look, high-quality corporate photography plays a pivotal role. But when it comes to getting those perfect shots, companies often face a dilemma: should they invest in in-house photography or outsource to experts like Marcadet. […]

As someone who’s grown up in the age of TikTok, Instagram Reels, and YouTube Shorts, it’s pretty exciting to delve into the world of videography, especially right here in Melbourne. If you’re keen to know the latest Melbourne videography trends, you’re in the right place. Let’s take a cinematic journey through the streets of Melbourne. […]

Digital marketing has been the driving force behind successful businesses in the modern world. Within that landscape, web design plays a crucial role. In essence, a well-structured and visually appealing website can make or break your digital marketing strategy. Let’s take a deep dive into understanding how web design directly influences digital marketing outcomes. We, […]

In this article, we will explore the intricacies of professional photography costs, providing insights into the value it brings to various projects. Whether you’re planning a corporate event, a wedding, or a personal photoshoot, understanding the investment required and the benefits you’ll gain is essential. Factors Affecting Professional Photography Costs Professional photography rates can vary […]

Choosing a web design agency might seem daunting, but it doesn’t have to be. With Marcadet, we ensure an enlightening journey from ideation to implementation. We stand by your side as we traverse from the sparks of ideation to the tangible reality of implementation. Through this guide, we aim to arm you with the knowledge […]