Category Archives: Blog

What is website content, and why is it so important?

website content

When you think of a website and its content, you’d automatically assume the words are the content. And that is true, but content is much broader than just words.  Think about influencers and social media icons; they create content, and it’s not just captions; it’s videos and images.  So, what is website content? Content can […]

Three reasons you should use a photographer for your corporate event?

Having a photographer at an event can make it feel more professional and more exciting. It can also help capture memories and significant moments for your business.  An event photographer at your corporate event can be beneficial for so many reasons and we’re going to share our top three with you. What is event photography? […]

How to grow your business

Web design melbourne

Marcadet is a design team based in Melbourne that specialises in websites, photography, videos, SEO, logos, promotional artwork, and business development We’re incredibly passionate about helping small to medium-sized businesses reach the next level.  Seeing stats and conversions that prove your growth is what we love, and it’s even better when we get to watch […]

Five things to remember when using photography on your website

photography on your website

In a day and age where technology is making everything quicker and more accessible, it’s no surprise that people’s attention spans are dropping. Having quality photography on your website can grab attention a lot quicker than words can, and that’s why imagery is one of the most critical aspects of your website.  They say a […]

The importance of quality headshots

headshots

In today’s world, with access to the web being so easy and social media becoming more prominent than ever, photos of ourselves are everywhere. Whether you’ve found a person through a social channel or you’ve just Googled them, it does mean that nowadays, it’s likely you’ve seen someone before you actually meet them. You no […]

Is it time to build a business website?

web design melbourne

Word of mouth used to be a great way to grow your business. Having your business advertised in the local paper also used to be a great way to get noticed. And they still work, but we’re moving into a digital world, so a business website is crucial. You can do everything online now. Talk […]

SEO – Meta content, what is it?

Meta content are the html attributes or tags that are attached to elements of your page. Technically meta content doesn’t actually affect your website SEO or your Google ranking. Meta content tags aren’t used in the algorithms that determine where you rank for searches. But, what it does affect is your click through rate from […]

Is it time to refresh your corporate photography?

Corporate photography can cover a vast range of business collateral you may be producing. Many businesses will hire a photographer to take a bank of images to use across different platforms, like their website and social media. But you can use corporate photography for so much more than that.  Where can I use corporate photography? […]

Product Photography – what is it and do I need it?

What is product photography? Product photography is exactly what it says it is—photos of your products. (E-commerce photography is another way to describe it too.)  Product photography helps to sell your products online. The photos showcase your products on your website and social media channels. For solely online companies, product photography is a lifeline.  They’re […]

Should you use a professional photographer for your website photos?

The simple answer, yes absolutely, if you have the means to do so. The longer answer, still yes, but here’s why.  A person’s desire to read something is increased by 80% if there is a coloured image. And unless your website is an image only website, you need people to read the content on your […]

New Year, new skill – WordPress and SEO training

SEO training

New Year is famous for people setting goals and resolutions for the year. The common ones are usually to change jobs, earn more money, exercise more, eat healthier and read more. One of my personal goals is to upskill myself this year.  Which, biasedly, I think is a great one because it can feed into […]

Should I invest in a video production company to make my videos?

video production melbourne

You’ve got your business up and running, you’ve got your website (hopefully made by us), you’re getting traffic and now you’re looking to up your video marketing game to increase your traffic.  And who could blame you. ‘Take a tumble’ estimated that by the end of 2021, 79% of internet traffic in Australia would come […]

Corporate Photography, How To Prepare For A Shoot

corporate photography melbourne

So, you’ve decided get some professional corporate photography done (hopefully it’s one of our Melbourne photographers), you’ve either booked your photoshoot, or you’re about to. And here you are, wondering how to prepare.  Well fear not, we’ve got a list of things to help get you started.  Involve your photographer in the process Have a […]

Backlinks, what are they and why are they important?

what is backlinking

Backlinks are one way links on a website. Any link on this page to another, is a backlink for the website I’ve linked to.  They’re super important when it comes to SEO. Backlinks formed the foundation of Google’s algorithm back in the day. In fact, despite the abundance of changes since then, Google confirmed they […]

Should I use video on my website?

video on website

Video content is fast becoming the new way to absorb information. YouTube is the second largest search engine after Google (Google also owns YouTube). In 2021, it was estimated there were around 1.86 billions users, that means that about a quarter of the world is using YouTube. Wordstream reported that around 45% of people watch […]

How Does Google Ranking Work?

We talk a lot about SEO, and it’s such a common thing in the marketing and business world to focus on increasing your google ranking, but what is Google ranking and how does it work?  What is Google ranking? Your Google ranking is the position that Google places you in the search results, based on […]

SEO – Content writing

content writing

SEO Overview You probably already know what SEO is and why it’s so important and that’s why you’re here, but for those who may have stumbled across this by accident, SEO is the method used to place your website or content at a higher rank on a Google search.  There are lots of different elements […]

SEO – Keyword research

business development melbourne

SEO (search engine optimisation) is the method used to place your website / content at a higher ranking on google, attracting more organic web traffic to your website from the right people.  One of the pivotal elements of SEO is keyword research.  What are keywords? Keywords or phrases are what google uses to work out […]

Why having a (good) website is important

melbourne web design

Gone are the days where business is done purely by word of mouth. Almost anyone with a business, more than a year old, will have a website. And it’s a key part of expanding your customer base.  The most important thing you will get out of having a good site is increasing your customers. The […]

SEO, what is it and why is it important?

SEO

If you don’t already know, SEO stands for Search Engine Optimisation and it’s become such a normal thing nowadays that the term is in the Cambridge dictionary.  So, what is SEO? SEO is the method used to place your website or content at a higher ranking on Google and increase your web traffic with visitors […]