Having a photographer at an event can make it feel more professional and more exciting. It can also help capture memories and significant moments for your business.
An event photographer at your corporate event can be beneficial for so many reasons and we’re going to share our top three with you.
What is event photography? | Corporate Photographer
Event photography is exactly what it says on the tin, photographs taken at an event.
There are lots of different events you can use event photography for; in terms of corporate events, some examples are:
- Team days
- Annual awards events
- Charity events
- Conferences
- Trade shows
- Product launches
And here are our top three reasons why you should consider an corporate event photographer
You can use the photos for social media and marketing materials
Event photos will help you steer away from stock images and give you some personalised pictures to use.
The type of event you’ve held will change how you can use your event photos a little, but one that remains the same is the ability to use the images for marketing materials.
Some of the marketing collateral you can reuse your images for are; annual reports, brochures, employee handbooks, websites, decor for meeting rooms, and intranet stories.
If your event was an internal event, you might want to use those images for highlight reels at the end of the year or market/ go alongside any stories you wish to publish about the events.
If your event was external, you might wish to use one of the images for a press release and post them on social media (LinkedIn, Instagram, Facebook, Twitter etc.). An excellent way to connect with others would be to tag the attendees in the photos – providing you have permission to use the images externally. If you have a keynote speaker, publishing the images and tagging them could also be a great way to create more publicity for your brand/business/event.
You can reuse the photos to promote future events.
If this wasn’t a one-off event, you could use the images to promote future events, whether internal or external.
Using these images could help create a buzz for your next event, especially if you’re posting them on social media leading up to the next event. You may even want to use one of the images for the invitation to remind people of the previous event’s success.
It helps to create a professional look for your business.
Having images taken by a professional photographer, whether that’s for an event or to use across your social media, marketing materials and website, will always make your business look more professional.
It’s nothing personal to anyone taking photos with a phone camera. They can look great, but professional photographers know the right angles and the right light to repeatedly capture those amazing images you want to use time and time again.
If you’re currently using stock images on your website, you may be able to replace the pictures with your new professional event images. These images might also help show your company culture, which could be a great thing to showcase on your website, especially for those about us and career sections.
There are so many reasons you should consider an event photographer for your corporate events, but they’re our top three.
If you’re looking for more help deciding whether you should book an event photographer feel free to get in touch with us and we’ll do our best to help you come to the right decision for you.
