Booking photography and video in one shoot, whether that is product photography and videography for a launch or headshots and a team video, can save time and keep your images and footage looking consistent. The key is treating it as one production with one brief, rather than two separate photography and video services that happen […]
Category Archives: Website Design Melbourne
Blog, Branding and Logo Design, Graphic Design Melbourne, Photography Melbourne, Services, Video Production Melbourne, Website Design Melbourne
Where AI-Generated Images Fall Short for Business Branding
05
Oct
Oct
AI-generated images fall short for business branding whenever they have to show something real: your people, your products, your premises or a look that belongs only to you. They are useful for drafts and ideas, but branding and logo design depends on imagery that is accurate, consistent and clearly yours, and generated images struggle on […]
21
Nov
Nov
Website visuals can make or break the first impression of your brand but if they take too long to load, users often leave before even seeing them. In today’s fast-paced digital environment, optimising your images and videos for speed is critical to improving user satisfaction and keeping visitors engaged. If you’re looking to combine strong […]
19
Nov
Nov
Visual content isn’t just about making your website look appealing, it’s a powerful SEO asset. When images and videos are properly optimised, they can enhance user experience, improve site speed, and help your business rank higher on Google. For Melbourne businesses focused on digital visibility, optimising visual content is one of the most effective and […]
28
Jun
Jun
Every business, particularly the small ones, aim to carve their niche in the digital landscape. The first step? A solid, engaging website. With this in mind, you may be wondering what the average cost of website design for a small business is. Here at Marcadet, we’ve analysed various factors to give you a comprehensive guide […]
Blog, Website Design Melbourne, Wordpress and SEO Training
What is website content, and why is it so important?
15
Jun
Jun
When you think of a website and its content, you’d automatically assume the words are the content. And that is true, but content is much broader than just words. Think about influencers and social media icons; they create content, and it’s not just captions; it’s videos and images. So, what is website content? Content can […]
Blog, Branding and Logo Design, Photography Melbourne, Services, Video Production Melbourne, Website Design Melbourne, Wordpress and SEO Training
How to grow your business
07
Jun
Jun
Marcadet is a design team based in Melbourne that specialises in websites, photography, videos, SEO, logos, promotional artwork, and business development We’re incredibly passionate about helping small to medium-sized businesses reach the next level. In addition, If you own a brick-and-mortar store, you can click here. Seeing stats and conversions that prove your growth is […]
Blog, Photography Melbourne, Services, Website Design Melbourne, Wordpress and SEO Training
Five things to remember when using photography on your website
02
Jun
Jun
In a day and age where technology is making everything quicker and more accessible, it’s no surprise that people’s attention spans are dropping. Having quality photography on your website can grab attention a lot quicker than words can, and that’s why imagery is one of the most critical aspects of your website. They say a […]
Blog, Graphic Design Melbourne, Services, Website Design Melbourne
Is it time to build a business website?
14
Apr
Apr
Word of mouth used to be a great way to grow your business. Having your business advertised in the local paper also used to be a great way to get noticed. And they still work, but we’re moving into a digital world, so a business website is crucial. You can do everything online now. Talk […]
Blog, Branding and Logo Design, Photography Melbourne, Services, Website Design Melbourne
Product Photography – what is it and do I need it?
07
Feb
Feb
What is product photography? Product photography is exactly what it says it is—photos of your products. (E-commerce photography is another way to describe it too.) Product photography helps to sell your products online. The photos showcase your products on your website and social media channels. For solely online companies, product photography is a lifeline. They’re […]
Blog, Branding and Logo Design, Photography Melbourne, Website Design Melbourne
Should you use a professional photographer for your website photos?
30
Jan
Jan
The simple answer, yes absolutely, if you have the means to do so. The longer answer, still yes, but here’s why. A person’s desire to read something is increased by 80% if there is a coloured image. And unless your website is an image only website, you need people to read the content on your […]
Blog, Branding and Logo Design, Website Design Melbourne, Wordpress and SEO Training
Backlinks, what are they and why are they important?
11
Nov
Nov
Backlinks are one way links on a website. Any link on this page to another, is a backlink for the website I’ve linked to. They’re super important when it comes to SEO. Backlinks formed the foundation of Google’s algorithm back in the day. In fact, despite the abundance of changes since then, Google confirmed they […]
01
Nov
Nov
Video content is fast becoming the new way to absorb information. YouTube is the second largest search engine after Google (Google also owns YouTube). In 2021, it was estimated there were around 1.86 billions users, that means that about a quarter of the world is using YouTube. Wordstream reported that around 45% of people watch […]
Blog, Branding and Logo Design, Website Design Melbourne, Wordpress and SEO Training
How Does Google Ranking Work?
20
Oct
Oct
We talk a lot about SEO, and it’s such a common thing in the marketing and business world to focus on increasing your google ranking, but what is Google ranking and how does it work? What is Google ranking? Your Google ranking is the position that Google places you in the search results, based on […]
10
Oct
Oct
SEO Overview You probably already know what SEO is and why it’s so important and that’s why you’re here, but for those who may have stumbled across this by accident, SEO is the method used to place your website or content at a higher rank on a Google search. There are lots of different elements […]
06
Oct
Oct
SEO (search engine optimisation) is the method used to place your website / content at a higher ranking on google, attracting more organic web traffic to your website from the right people. One of the pivotal elements of SEO is keyword research. What are keywords? Keywords or phrases are what google uses to work out […]
22
Sep
Sep
Gone are the days where business is done purely by word of mouth. Almost anyone with a business, more than a year old, will have a website. And it’s a key part of expanding your customer base. The most important thing you will get out of having a good site is increasing your customers. The […]
30
Aug
Aug
If you don’t already know, SEO stands for Search Engine Optimisation and it’s become such a normal thing nowadays that the term is in the Cambridge dictionary. So, what is SEO? SEO is the method used to place your website or content at a higher ranking on Google and increase your web traffic with visitors […]
09
May
May
We live in a technologically advanced world these days, where every other person is connected to the online world by means of a mini-laptop, smartphone or smart device. Billions of dollars of business is conducted in the online world every day. It does not matter whether you own a small business or a giant corporation; […]
Photography Melbourne, Website Design Melbourne
ADVERTISE YOUR BUSINESS IN MELBOURNE WITH PHOTOGRAPHY
04
May
May
Latest statistics reveal that as much as 80% of the advertising campaigns rely on photographs to display products, services, lifestyles and ideas. Although you can use catchy and fancy words or content to market your products or services, but pictures have more power to capture the attention of the target customers and get prompt response. […]
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