M.E.L Australia entered the Australian market in 1996 and is headed by Melinda Nunn, the driving force behind the brand’s signature, exclusive designs. This site was produced to display and promote M.E.L’ high quality Women’s fashion and is set up for an easy introduction of an online store in the future.
The site features all products using a clean ‘ghosted’ format, which allows the viewer to see the products design features in detail.
The site has a linked Emailing list database, allowing those who wish to join the mailing list, do so through the website. This also allows M.E.L to remain in close contact with their followers and notify them through a newsletter which is easily managed by their staff in house.